Photography buyers guide introduction

Deciding on which new camera you need depends on the type of photography you prefer and where you like to take your shots.

Our buying guide tells you about the difference between camera types and offers some useful tips on the most important features to consider.

Delve into the world of specialist DSLR photography or look at super-slim compacts that can be taken anywhere. You can also view the products ‘Our Experts Love’ for their exciting, cutting-edge features and technologies.

To check out the differences for yourself, come down one of our stores and we’ll be happy to assit in finding your ideal camera.

Compacts and tough cameras

Choose a lightweight compact camera for high-quality everyday or holiday snaps, or a tough compact camera made especially for rugged outdoor use, with some waterproof models and some that feature GPS.

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Bridge Cameras

A bridge camera lets you enjoy superior image quality and extra-powerful zoom with one integrated lens in a design that merges compact straightforwardness with DSLR-like control.

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Compact system cameras

Get creative with a powerful but slender camera that gives you full manual control and the choice of using different lenses – it’s a lightweight alternative to a DSLR.

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DSLR Cameras

For avid photographers, a DSLR puts you at the creative helm with manual control, a wide range of interchangeable lenses and full-resolution images that really show off your skills.

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Expand the capabilities of your DSLR or compact system camera with specialised lenses that enable you to achieve all kinds of visual effects and truly express yourself.

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Camcorders and Action Camcorders

Make your own movies and shoot expert home videos with a digital camcorder. If you’re the sporty or outdoors type, an action camera allows you to capture impressive adventures from your own viewpoint.

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Camera Accessories

Whether it’s a shoulder bag, tripod, lens filter or extra memory card, our all-inclusive range of accessories will help you maximize on the capabilities of your digital camera, camcorder or mobile phone camera.

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Our Experts Love

We love bringing you the very best in technology and are proud of our range. Some products really stand out, and these get the Our Experts Love seal of approval.

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    Price promise

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    Discover the latest technology in store

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    Credit options

    Spread the cost of major purchases. A range of flexible credit options is available.

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    Returns policy

    Peace of mind with our 21 day returns policy. Just return your product unopened, with your receipt and we'll exchange it for something more suitable or refund in full.

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  • Free delivery

    Free delivery

    Delivery starts from free. You can also choose next day delivery or a day and time to suit you.

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    Set up & showhow

    We can set up and personalise your camera, and if it’s a DSLR we can give you a 30 minute one-to-one tutorial on everything it has to offer.

  • Protect your data & identity

    Help & advice 24/7

    From camera trouble to camcorder glitches, our team of experts at our UK based Contact Centre are on hand to take your calls, all day, every day.

  • Product protection

    Camera support & protection

    With a Care Plan, we'll fix or replace your camera or camcorder if anything goes wrong. You'll also benefit from 24/7 freephone help and advice.

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